What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Rivertown Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Allen Elem. School
Habitat For Humanity Columbus Ga. area
John B. Amos

 Subaru Love Promise Heart

Love Promise Stories from Rivertown Subaru

Subaru and Rivertown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves To Care  –  LLS L

Subaru Of America, Inc. and The Leukemia & Lymphoma Society (LLS) and Rivertown Subaru partnership delivered hope, warmth, and love to the patients at John B. Amos Cancer Center. Blankets and messages of hope written by our customers were distributed through the Subaru Love To Care.

Subaru and LLS Support Cancer Patients  –  Sydney T

On July 25, 2019, The Leukemia & Lymphoma Society - Georgia Chapter and Rivertown Subaru had the pleasure of delivering 80 blankets to the John B. Amos Cancer Center as part of the Subaru Loves to Care program. Sarah Dupriest and the staff of Rivertown Subaru delivered these comforting gifts along with personalized messages of hope written by the customers and staff of Rivertown Subaru.This incredible act of generosity was warmly received by the John B. Amos Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. The patients were so grateful to receive these gifts. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Columbus, Georgia community. Many thanks to everyone at Rivertown Subaru and the John B. Amos Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Subaru Shares the Love of Music  –  Stephanie P

Rivertown Subaru supports the Youth Orchestra of Greater Columbus, also known as YOGC, through their Share the Love event for four years. Their 2019 donation of almost $6,000 supported the professional sectional musicians that work with our students in small groups and provided individualized instruction from sought-after specialists for an entire semester. Our musicians describe these sectionals as their favorite part of rehearsal because they can see how their friends are struggling with the same or similar instruments and work together to figure out how to overcome the obstacle, whether it's how to phrase a melody or work out a tricky scale pattern. Over half of our musicians can't afford private lessons, and these sectionals are a fantastic alternative that balances teamwork with personalized instruction. Rivertown Subaru's support of this program means that the future leaders of our community continue to have access to the absolute best opportunities that we can provide. Sharing the love of music, especially with our youth, changes lives, and communities.

Subaru Delivers Warmth and Hope to Cancer Patients  –  Audrey S

On June 26, 2018 The Leukemia & Lymphoma Society (LLS) and Rivertown Subaru partnered together to deliver blankets and messages of hope to cancer patients at the John B Amos Cancer Center. Representatives from Subaru shared that several of their team members have had personal experiences with cancer in their families, and getting involved through the Subaru Loves to Care Program is very meaningful to them. They were elated to partner with LLS to help bring hope and warmth to cancer patients, as their family members have been treated at the John B Amos Cancer Center. Rivertown Subaru’s General Manger, Mr. Paxton Nash, shared that his mother, Ms. Sherry, was treated for a cancer diagnosis. Sonya Pettis from Subaru also shared that she lost her mother to cancer last year. Giving back is very important to Rivertown Subaru and they are grateful for the love and support they receive in return from the Columbus, Georgia community. The John B Amos Cancer Center in Columbus, Georgia enjoyed having the opportunity to participate in the Subaru Loves to Care program and spread warmth and joy to blood cancer patients and looks forward to participating again next year.

Subaru Loves To Care For Cancer Patients  –  Chantal R

Rivertown Subaru’s Steven Henderson and Marcus Thaxton accompanied local LLS staff to the John B. Amos Cancer Center in Columbus, GA as a part of Subaru Cares. We delivered 100 blankets and care-kits to the cancer center, and were joined there by Nancy Price, Manager of Clinical Research, and Connie Johnson, Case Manager Associate. The Rivertown Subaru team also remarked that the manager of Rivertown Subaru, Paxton Nash, was completely committed to supporting patients at the John B. Amos Cancer Center because his mother had been treated for cancer there. We are so grateful for the opportunity to give back to our community through Subaru.

"Where Love Meets Hope"  –  Carole I

We have been devastated, since last August, when we found out a member of our family had Leukemia, but, equally as sadden to learn there is no organization that offers help to a 55-yr-old man with his type of cancer. . . Then, he received a beautiful blanket, with a lovely note of compassion; and it meant so much to all of us, but especially Raymond. With tears rolling down his cheeks, he caressed that blanket, and said, "Subaru cares about me." your generosity will always be remembered. Carole B Ingram, Forsyth, GA

3rd Grade Heros  –  Lisa N

On 05/17/16 Rivertown Subaru donated several plants to East Smiths Station Elementary. These plants are special, because they are the natural habitat for Monarch butterflies. Specifically, we met with two 3rd grade classes taught by Mrs. Callie Sparks and Mrs. Brandy Montroy. The plants were delivered and the students got to learn about each plant, as well as touch them and ask questions. Then rain moved in. So, we took the lesson inside the classroom. From there, we talked about the Monarch Butterflies and how they play an important role in pollination. How these butterflies are in danger due to their habitats becoming more sparse. We spoke about how each student can play a role in helping the butterflies and, in turn, Earth itself.The children were given Milkweed seeds to plant at home. They also received a Monarch butterfly Coloring page. They learned how to be a Butterfly Hero! East Smiths Station Elementary welcomed the new plants with enthusiasm. The teachers and students were eager to help. The event was so much fun, as well as educational. Thank you to everyone who contributed to this event.

Music fills the air at Rivertown Subaru  –  Lisa N

On March 18, 2016 Rivertown Subaru hosted a Share The Love event for the Youth Orchestra of Greater Columbus. Several members of the area community were invited to listen to the youth orchestra play live music, eat finger foods, and win door prizes. A check of over $4,000.00 was donated by Rivertown Subaru and Subaru of America to the organization. The Youth Orchestra Of Greater Columbus has been nurturing young musicians for 22 years, and serve over 120 children ages 8-18, regardless of their financial situations. Mr. Bruce Howard, the YOGC Board president, stated "It was a big moment for our organization.What truly made the evening special was that YOGC was asked to perform at the event. What an honor for the young people to have the opportunity to share their music. The gift helps make it possible for the YOGC to carry forward serving the young musicians in the Chattahoochee Valley. Thank you for the investment in our students, our community and our developing musicians. Your gift has made a tremendous impact in the lives of the young people that YOGC serves." We can definitely say that it was Rivertown Subaru's honor and pleasure to have had the orchestra perform for us, and we thank the community for their support.

Subaru Loves Learning in Columbus, GA.  –  Karen G

Subaru Loves Learning, and so does Rivertown Subaru. Rivertown partnered with Allen Elementary School and prinipal Karen Garner. A total of 100 books were donated to Allen Elementary School for grades K-3. This school was chosen due to a large majority of the students being classified as economically disadvantaged. The event started with the community of Columbus,Ga. When customers test drove a vehicle, had their vehicle repaired, or purchased a part, customers were able to sign their name to a label that went inside each book donated to the school. Thank you to all who participated in this event. It was a great success.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Allen Elementary in Muscogee County. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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