We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.
A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.
Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Subaru and Rivertown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
Harrison initially came to Paws Humane Society in March of 2021. He found it very difficult to secure a forever family, he was adopted and returned three times between March and September of 2021. Unfortunately, in September his stay at Paws Humane took a turn for the worse. Potential adopters began to look over Harrison, it seemed no one was interested. For 409 days Harrison lived in the shelter, patiently waiting for his forever home. We tried everything to get him adopted. During the Subaru event we posted a video of Harrison on social media, which acquired over 30,000 views. Within a week, Harrison was adopted. He now resides in his forever home.
Columbus Area Habitat continues to serves families during this crazy epidemic, in very creative ways. We served 12 families with home repairs and began a brand new house build after a long wait. Despite a very low number of volunteers, which is our lifeblood, we’re still making it happen and the community is supporting us. Thank you Rivertown Subaru for your support and making us your hometown charity. It really means a lot.
I would like to thank Charles Flakes and Rivertown Subaru for their contribution in our second kids toy giveaway. This is the second year since my friend died and he always helped the kids out for the holidays. So this is to honor him and what he meant to the kids. I couldn't even finish my sentence and Charles said he would help and the kids were very grateful. I will be sending pics but it was beautiful. Rivertown Subaru is more than just a car dealer. Sincerely Jarrad Baxam
Unfortunately, when animals enter shelters, the end is never in sight. Some go home with families within days while for others, days turn into weeks and weeks into months while they watch the wagging tails of their shelter mates leaving to begin their new lives. Such was the case for Killian. This sweet boy came into our care as a stray from the local municipal shelter. His timid nature was evident to every Team Member who worked with him. During play groups he only seemed to play with a few milder mannered pups, never engaging in much more than walks around the play yard. When prospective adopters approached his kennel, he typically shied away. Not a trait most desire when choosing a companion pet. One day during the ASPCA/ Subaru Make A Dog's Day adoption event, a lady came in and said she was looking for a family dog that she could only describe as "knowing when she looked into their eyes". An Adoption Counselor walked through the shelter with her and noticed as she seemed to gravitate towards Killian. Realizing the woman's interest, it was suggested they meet face to face. With a smile on her face, the lady left, returning within an hour with the other members of her family. What was witnessed can only be described a souls connecting. The love that this family showed Killian brought life out of him that hadn't been witnessed during the many months he was in our care. Killian had clearly met his Forever Family! No doubt about it, Killian's day was truly made on Saturday, October 16th! And throughout the month of October, Subaru allowed many more dogs to have their days made, too! We look forward to this event year after year. Working with Rivertown Subaru has grown into a true partnership we are grateful to have.
“I was working full-time as a single mom with two toddlers. When COVID-19 hit, my job was reduced from 40-plus hours to 8 hours a week. My childcare closed, so there was not opportunity for me to work more hours. I had some money in savings and was able to stay current with my bills, however, not enough to cover the cost of food. The food donations filled my freezer with meat and my refrigerator with fruit and vegetables!”
I WOULD LIKE TO THANK RIVERTOWN SUBARU FOR GOING OVER AND BEYOND TO HELP ME WITH MY SERVICE ISSUE. THOSE GUYS AND GIRLS ARE AMAZING. ARIEL COULD HEAR THE FRUSTRATION IN MY VOICE BEING BROKE DOWN ON THE SIDE OF THE ROAD. SHE SENT SOMEONE TO JUMP MY CAR OFF AND FOLLOW ME BACK TO THE DEALERSHIP. I WAS 30 MILES AWAY AND I WASN'T EXPECTING THAT. I AM A SUBARU CUSTOMER FOR LIFE FROM THE SERVICE RIVERTOWN SUBARU PROVIDES.
It's been a crazy year to say the least but we continue our partnership with Rivertown Subaru. Due to covid restrictions we were not able to do much this year but Rivertown Subaru did their part on going above and beyond. Raising nearly $8000 from last year’s campaign helped us a lot. The funds were used to help much needed home repairs for our seniors in our community. Rivertown Subaru has continued their support this year with promoting and selling tickets at the dealership for the raffle. Due to Habitat volunteer activities being cancelled this was a huge help for us and it made a difference. 2021 will be a better year and we looking forward to continue this great partnership. Thank you, Habitat for Humanity (Columbus Area)
A special thank you to Rivertown Subaru for donating the blankets to the Valley Rescue Mission. It is very special when a business can take the time to step away and give back to the community. The blankets were much appreciated by all who received one. To take the time to learn our process and how we give back was very special and rewarding. It means a lot to us when you have a company that wants to be part of the process that helps others. We are looking forward to their commitment with us in the year of 2021. Sincerely, Valley Rescue Mission
Paws Humane Society is always proud to participate in this annual event as a shelter partner with ASPCA and this year was no exception! Throughout the month of October, ASPCA and Subaru dealers across the country sponsored adoptions at participating shelters, allowing families who were approved for pet adoption to proceed with choosing their fur baby while covering the associated fees. This year's event was called, "Make A Dog's Day". We were encouraged to share a story of a pet's day truly being made through adoption. Every animal in our care spends time with trainers to ensure that any behavioral issues have been identified and worked through, insuring all potential adopters are informed of all recognized traits while the animal is in our care. Knowing there will always be a "getting to know each other" period, a member of our team regularly contacts new owners, providing coaching to help this process go more smoothly. Still, there are instances, after the excitement wears off, pets are returned to our shelter, leaving a pet's day NOT made. So the story we share is of someone who truly understood how to "Make A Dog's Day": "When I first saw Charlie, he was the calmest while all the others where loud and jumping. I picked him because he was being quiet and he was smaller than the large breeds dogs. The first few weeks were rough!! I was new to being a dog parent. Charlie had resource guarding and obsessive barking issues that I thought I could not handle. After only a couple of weeks I called to return him sadly. Paws Humane gave me tips on how to help us. I decided to keep my baby and started using the tips from Paws Humane and from YouTube videos. "I have had Charlie over a month now and I am glad I have him. We are learning and growing together. We have grown a love that I never knew I needed. He helps with my depression and anxiety just by being around me. Thanks everyone who has helped us."
Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs
Subaru Of America, Inc. and The Leukemia & Lymphoma Society (LLS) and Rivertown Subaru partnership delivered hope, warmth, and love to the patients at John B. Amos Cancer Center. Blankets and messages of hope written by our customers were distributed through the Subaru Love To Care.
On July 25, 2019, The Leukemia & Lymphoma Society - Georgia Chapter and Rivertown Subaru had the pleasure of delivering 80 blankets to the John B. Amos Cancer Center as part of the Subaru Loves to Care program. Sarah Dupriest and the staff of Rivertown Subaru delivered these comforting gifts along with personalized messages of hope written by the customers and staff of Rivertown Subaru.This incredible act of generosity was warmly received by the John B. Amos Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. The patients were so grateful to receive these gifts. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Columbus, Georgia community. Many thanks to everyone at Rivertown Subaru and the John B. Amos Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.
Rivertown Subaru supports the Youth Orchestra of Greater Columbus, also known as YOGC, through their Share the Love event for four years. Their 2019 donation of almost $6,000 supported the professional sectional musicians that work with our students in small groups and provided individualized instruction from sought-after specialists for an entire semester. Our musicians describe these sectionals as their favorite part of rehearsal because they can see how their friends are struggling with the same or similar instruments and work together to figure out how to overcome the obstacle, whether it's how to phrase a melody or work out a tricky scale pattern. Over half of our musicians can't afford private lessons, and these sectionals are a fantastic alternative that balances teamwork with personalized instruction. Rivertown Subaru's support of this program means that the future leaders of our community continue to have access to the absolute best opportunities that we can provide. Sharing the love of music, especially with our youth, changes lives, and communities.
On June 26, 2018 The Leukemia & Lymphoma Society (LLS) and Rivertown Subaru partnered together to deliver blankets and messages of hope to cancer patients at the John B Amos Cancer Center. Representatives from Subaru shared that several of their team members have had personal experiences with cancer in their families, and getting involved through the Subaru Loves to Care Program is very meaningful to them. They were elated to partner with LLS to help bring hope and warmth to cancer patients, as their family members have been treated at the John B Amos Cancer Center. Rivertown Subaru’s General Manger, Mr. Paxton Nash, shared that his mother, Ms. Sherry, was treated for a cancer diagnosis. Sonya Pettis from Subaru also shared that she lost her mother to cancer last year. Giving back is very important to Rivertown Subaru and they are grateful for the love and support they receive in return from the Columbus, Georgia community. The John B Amos Cancer Center in Columbus, Georgia enjoyed having the opportunity to participate in the Subaru Loves to Care program and spread warmth and joy to blood cancer patients and looks forward to participating again next year.
Rivertown Subaru’s Steven Henderson and Marcus Thaxton accompanied local LLS staff to the John B. Amos Cancer Center in Columbus, GA as a part of Subaru Cares. We delivered 100 blankets and care-kits to the cancer center, and were joined there by Nancy Price, Manager of Clinical Research, and Connie Johnson, Case Manager Associate. The Rivertown Subaru team also remarked that the manager of Rivertown Subaru, Paxton Nash, was completely committed to supporting patients at the John B. Amos Cancer Center because his mother had been treated for cancer there. We are so grateful for the opportunity to give back to our community through Subaru.
We have been devastated, since last August, when we found out a member of our family had Leukemia, but, equally as sadden to learn there is no organization that offers help to a 55-yr-old man with his type of cancer. . . Then, he received a beautiful blanket, with a lovely note of compassion; and it meant so much to all of us, but especially Raymond. With tears rolling down his cheeks, he caressed that blanket, and said, "Subaru cares about me." your generosity will always be remembered. Carole B Ingram, Forsyth, GA
On 05/17/16 Rivertown Subaru donated several plants to East Smiths Station Elementary. These plants are special, because they are the natural habitat for Monarch butterflies. Specifically, we met with two 3rd grade classes taught by Mrs. Callie Sparks and Mrs. Brandy Montroy. The plants were delivered and the students got to learn about each plant, as well as touch them and ask questions. Then rain moved in. So, we took the lesson inside the classroom. From there, we talked about the Monarch Butterflies and how they play an important role in pollination. How these butterflies are in danger due to their habitats becoming more sparse. We spoke about how each student can play a role in helping the butterflies and, in turn, Earth itself.The children were given Milkweed seeds to plant at home. They also received a Monarch butterfly Coloring page. They learned how to be a Butterfly Hero! East Smiths Station Elementary welcomed the new plants with enthusiasm. The teachers and students were eager to help. The event was so much fun, as well as educational. Thank you to everyone who contributed to this event.
On March 18, 2016 Rivertown Subaru hosted a Share The Love event for the Youth Orchestra of Greater Columbus. Several members of the area community were invited to listen to the youth orchestra play live music, eat finger foods, and win door prizes. A check of over $4,000.00 was donated by Rivertown Subaru and Subaru of America to the organization. The Youth Orchestra Of Greater Columbus has been nurturing young musicians for 22 years, and serve over 120 children ages 8-18, regardless of their financial situations. Mr. Bruce Howard, the YOGC Board president, stated "It was a big moment for our organization.What truly made the evening special was that YOGC was asked to perform at the event. What an honor for the young people to have the opportunity to share their music. The gift helps make it possible for the YOGC to carry forward serving the young musicians in the Chattahoochee Valley. Thank you for the investment in our students, our community and our developing musicians. Your gift has made a tremendous impact in the lives of the young people that YOGC serves." We can definitely say that it was Rivertown Subaru's honor and pleasure to have had the orchestra perform for us, and we thank the community for their support.
Subaru Loves Learning, and so does Rivertown Subaru. Rivertown partnered with Allen Elementary School and prinipal Karen Garner. A total of 100 books were donated to Allen Elementary School for grades K-3. This school was chosen due to a large majority of the students being classified as economically disadvantaged. The event started with the community of Columbus,Ga. When customers test drove a vehicle, had their vehicle repaired, or purchased a part, customers were able to sign their name to a label that went inside each book donated to the school. Thank you to all who participated in this event. It was a great success.
Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Allen Elementary in Muscogee County. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.
Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.