What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 9 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, host adoption events and donate $100 to our partner shelter for every pet adopted during the month of October*. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.

*Subaru retailers will donate $100 for every pet adopted from partner shelters from October 1, 2023 through October 31, 2023 up to $3,100 per retailer.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Rivertown Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • PAWS
  • Habitat For Humanity Columbus Ga. area
  • Reese Rd Elem. School
  • TerraCycle
  • John B. Amos

Love Promise Stories from Rivertown Subaru

Subaru and Rivertown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

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Subaru Loves Pets

Rivertown Subaru hosted a pet adoption partnered with Paws Humane Society. We are thankful to be able to find homes for pets without a voice.

Open the Door for Everyone

Rivertown Subaru came to the facilities and walked around and was proud to donate the things needed the most. Rivertown Subaru is proud to be apart of the Columbus community.

We love PETS!!

We took a tour through Animal Ark and was able to donate some blankets and pet accessories that were in need. We look forward to helping the pets without a voice a forever home.

Give Back Tuesday

Rivertown Subaru came to help with the donation of supplies as well as meeting the staff to set up future plans to sponsor the Family Room at Piedmont Hospital in Columbus, Ga. The partnership with help with families within the hospital have a room to decompress and get some water and snacks while their loved ones are in the hospital. We appreciate the support and welcome the partnership in the future from Rivertown Subaru.

Service Story

First off, I just have to thank Ken and his staff for wonderful service. I brought my car in for service, and they gave me a loaner to drive while they completed service on my car. The very next day I woke up to go to work and my tire was flat, since it was not my car, I called the service department and they sent someone out to fix the tire. The gentleman said he wasn't sure if it was a slow leak, or the tire had to be replaced so he swapped vehicles. I was amazed and totally surprised, they didn't have to do that but they did. You talk about taking ownership, it doesn't get any better. I love my Subaru but most importantly I love Rivertown Subaru service department

Education Story

First of all, many thanks to Rivertown Subaru for your continued support for Dorothy Height Elementary. The you for doing your best for the students and adopting a classroom. Please know that everything you are doing is appreciated and that everything you are doing is making a difference in students lives. Thank you for being awesome Mrs. Blackmon Thank you r supporting our students MS. Gore Thank you so much for supporting our kiddos 4th Whatley

Long-Term Resident

Harrison initially came to Paws Humane Society in March of 2021. He found it very difficult to secure a forever family, he was adopted and returned three times between March and September of 2021. Unfortunately, in September his stay at Paws Humane took a turn for the worse. Potential adopters began to look over Harrison, it seemed no one was interested. For 409 days Harrison lived in the shelter, patiently waiting for his forever home. We tried everything to get him adopted. During the Subaru event we posted a video of Harrison on social media, which acquired over 30,000 views. Within a week, Harrison was adopted. He now resides in his forever home.

Habitat for Humanity

Columbus Area Habitat continues to serves families during this crazy epidemic, in very creative ways. We served 12 families with home repairs and began a brand new house build after a long wait. Despite a very low number of volunteers, which is our lifeblood, we’re still making it happen and the community is supporting us. Thank you Rivertown Subaru for your support and making us your hometown charity. It really means a lot.

Giving Back to the community

I would like to thank Charles Flakes and Rivertown Subaru for their contribution in our second kids toy giveaway. This is the second year since my friend died and he always helped the kids out for the holidays. So this is to honor him and what he meant to the kids. I couldn't even finish my sentence and Charles said he would help and the kids were very grateful. I will be sending pics but it was beautiful. Rivertown Subaru is more than just a car dealer. Sincerely Jarrad Baxam

Killian Finds LOVE Forever

Unfortunately, when animals enter shelters, the end is never in sight. Some go home with families within days while for others, days turn into weeks and weeks into months while they watch the wagging tails of their shelter mates leaving to begin their new lives. Such was the case for Killian. This sweet boy came into our care as a stray from the local municipal shelter. His timid nature was evident to every Team Member who worked with him. During play groups he only seemed to play with a few milder mannered pups, never engaging in much more than walks around the play yard. When prospective adopters approached his kennel, he typically shied away. Not a trait most desire when choosing a companion pet. One day during the ASPCA/ Subaru Make A Dog's Day adoption event, a lady came in and said she was looking for a family dog that she could only describe as "knowing when she looked into their eyes". An Adoption Counselor walked through the shelter with her and noticed as she seemed to gravitate towards Killian. Realizing the woman's interest, it was suggested they meet face to face. With a smile on her face, the lady left, returning within an hour with the other members of her family. What was witnessed can only be described a souls connecting. The love that this family showed Killian brought life out of him that hadn't been witnessed during the many months he was in our care. Killian had clearly met his Forever Family! No doubt about it, Killian's day was truly made on Saturday, October 16th! And throughout the month of October, Subaru allowed many more dogs to have their days made, too! We look forward to this event year after year. Working with Rivertown Subaru has grown into a true partnership we are grateful to have.

Ending hunger for working mothers

“I was working full-time as a single mom with two toddlers. When COVID-19 hit, my job was reduced from 40-plus hours to 8 hours a week. My childcare closed, so there was not opportunity for me to work more hours. I had some money in savings and was able to stay current with my bills, however, not enough to cover the cost of food. The food donations filled my freezer with meat and my refrigerator with fruit and vegetables!”



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Playhouse Raffle for Habitat for Humanity

It's been a crazy year to say the least but we continue our partnership with Rivertown Subaru. Due to covid restrictions we were not able to do much this year but Rivertown Subaru did their part on going above and beyond. Raising nearly $8000 from last year’s campaign helped us a lot. The funds were used to help much needed home repairs for our seniors in our community. Rivertown Subaru has continued their support this year with promoting and selling tickets at the dealership for the raffle. Due to Habitat volunteer activities being cancelled this was a huge help for us and it made a difference. 2021 will be a better year and we looking forward to continue this great partnership. Thank you, Habitat for Humanity (Columbus Area)

Valley Rescue Mission

A special thank you to Rivertown Subaru for donating the blankets to the Valley Rescue Mission. It is very special when a business can take the time to step away and give back to the community. The blankets were much appreciated by all who received one. To take the time to learn our process and how we give back was very special and rewarding. It means a lot to us when you have a company that wants to be part of the process that helps others. We are looking forward to their commitment with us in the year of 2021. Sincerely, Valley Rescue Mission

Charlie's Story

Paws Humane Society is always proud to participate in this annual event as a shelter partner with ASPCA and this year was no exception! Throughout the month of October, ASPCA and Subaru dealers across the country sponsored adoptions at participating shelters, allowing families who were approved for pet adoption to proceed with choosing their fur baby while covering the associated fees. This year's event was called, "Make A Dog's Day". We were encouraged to share a story of a pet's day truly being made through adoption. Every animal in our care spends time with trainers to ensure that any behavioral issues have been identified and worked through, insuring all potential adopters are informed of all recognized traits while the animal is in our care. Knowing there will always be a "getting to know each other" period, a member of our team regularly contacts new owners, providing coaching to help this process go more smoothly. Still, there are instances, after the excitement wears off, pets are returned to our shelter, leaving a pet's day NOT made. So the story we share is of someone who truly understood how to "Make A Dog's Day": "When I first saw Charlie, he was the calmest while all the others where loud and jumping. I picked him because he was being quiet and he was smaller than the large breeds dogs. The first few weeks were rough!! I was new to being a dog parent. Charlie had resource guarding and obsessive barking issues that I thought I could not handle. After only a couple of weeks I called to return him sadly. Paws Humane gave me tips on how to help us. I decided to keep my baby and started using the tips from Paws Humane and from YouTube videos. "I have had Charlie over a month now and I am glad I have him. We are learning and growing together. We have grown a love that I never knew I needed. He helps with my depression and anxiety just by being around me. Thanks everyone who has helped us."

Make a Dog’s Day

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Subaru Loves To Care

Subaru Of America, Inc. and The Leukemia & Lymphoma Society (LLS) and Rivertown Subaru partnership delivered hope, warmth, and love to the patients at John B. Amos Cancer Center. Blankets and messages of hope written by our customers were distributed through the Subaru Love To Care.

Subaru and LLS Support Cancer Patients

On July 25, 2019, The Leukemia & Lymphoma Society - Georgia Chapter and Rivertown Subaru had the pleasure of delivering 80 blankets to the John B. Amos Cancer Center as part of the Subaru Loves to Care program. Sarah Dupriest and the staff of Rivertown Subaru delivered these comforting gifts along with personalized messages of hope written by the customers and staff of Rivertown Subaru.This incredible act of generosity was warmly received by the John B. Amos Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. The patients were so grateful to receive these gifts. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Columbus, Georgia community. Many thanks to everyone at Rivertown Subaru and the John B. Amos Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

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Subaru Shares the Love of Music

Rivertown Subaru supports the Youth Orchestra of Greater Columbus, also known as YOGC, through their Share the Love event for four years. Their 2019 donation of almost $6,000 supported the professional sectional musicians that work with our students in small groups and provided individualized instruction from sought-after specialists for an entire semester. Our musicians describe these sectionals as their favorite part of rehearsal because they can see how their friends are struggling with the same or similar instruments and work together to figure out how to overcome the obstacle, whether it's how to phrase a melody or work out a tricky scale pattern. Over half of our musicians can't afford private lessons, and these sectionals are a fantastic alternative that balances teamwork with personalized instruction. Rivertown Subaru's support of this program means that the future leaders of our community continue to have access to the absolute best opportunities that we can provide. Sharing the love of music, especially with our youth, changes lives, and communities.


Subaru Delivers Warmth and Hope to Cancer Patients

On June 26, 2018 The Leukemia & Lymphoma Society (LLS) and Rivertown Subaru partnered together to deliver blankets and messages of hope to cancer patients at the John B Amos Cancer Center. Representatives from Subaru shared that several of their team members have had personal experiences with cancer in their families, and getting involved through the Subaru Loves to Care Program is very meaningful to them. They were elated to partner with LLS to help bring hope and warmth to cancer patients, as their family members have been treated at the John B Amos Cancer Center. Rivertown Subaru’s General Manger, Mr. Paxton Nash, shared that his mother, Ms. Sherry, was treated for a cancer diagnosis. Sonya Pettis from Subaru also shared that she lost her mother to cancer last year. Giving back is very important to Rivertown Subaru and they are grateful for the love and support they receive in return from the Columbus, Georgia community. The John B Amos Cancer Center in Columbus, Georgia enjoyed having the opportunity to participate in the Subaru Loves to Care program and spread warmth and joy to blood cancer patients and looks forward to participating again next year.


Subaru Loves To Care For Cancer Patients

Rivertown Subaru’s Steven Henderson and Marcus Thaxton accompanied local LLS staff to the John B. Amos Cancer Center in Columbus, GA as a part of Subaru Cares. We delivered 100 blankets and care-kits to the cancer center, and were joined there by Nancy Price, Manager of Clinical Research, and Connie Johnson, Case Manager Associate. The Rivertown Subaru team also remarked that the manager of Rivertown Subaru, Paxton Nash, was completely committed to supporting patients at the John B. Amos Cancer Center because his mother had been treated for cancer there. We are so grateful for the opportunity to give back to our community through Subaru.

"Where Love Meets Hope"

We have been devastated, since last August, when we found out a member of our family had Leukemia, but, equally as sadden to learn there is no organization that offers help to a 55-yr-old man with his type of cancer. . . Then, he received a beautiful blanket, with a lovely note of compassion; and it meant so much to all of us, but especially Raymond. With tears rolling down his cheeks, he caressed that blanket, and said, "Subaru cares about me." your generosity will always be remembered. Carole B Ingram, Forsyth, GA


3rd Grade Heros

On 05/17/16 Rivertown Subaru donated several plants to East Smiths Station Elementary. These plants are special, because they are the natural habitat for Monarch butterflies. Specifically, we met with two 3rd grade classes taught by Mrs. Callie Sparks and Mrs. Brandy Montroy. The plants were delivered and the students got to learn about each plant, as well as touch them and ask questions. Then rain moved in. So, we took the lesson inside the classroom. From there, we talked about the Monarch Butterflies and how they play an important role in pollination. How these butterflies are in danger due to their habitats becoming more sparse. We spoke about how each student can play a role in helping the butterflies and, in turn, Earth itself.The children were given Milkweed seeds to plant at home. They also received a Monarch butterfly Coloring page. They learned how to be a Butterfly Hero! East Smiths Station Elementary welcomed the new plants with enthusiasm. The teachers and students were eager to help. The event was so much fun, as well as educational. Thank you to everyone who contributed to this event.


Music fills the air at Rivertown Subaru

On March 18, 2016 Rivertown Subaru hosted a Share The Love event for the Youth Orchestra of Greater Columbus. Several members of the area community were invited to listen to the youth orchestra play live music, eat finger foods, and win door prizes. A check of over $4,000.00 was donated by Rivertown Subaru and Subaru of America to the organization. The Youth Orchestra Of Greater Columbus has been nurturing young musicians for 22 years, and serve over 120 children ages 8-18, regardless of their financial situations. Mr. Bruce Howard, the YOGC Board president, stated "It was a big moment for our organization.What truly made the evening special was that YOGC was asked to perform at the event. What an honor for the young people to have the opportunity to share their music. The gift helps make it possible for the YOGC to carry forward serving the young musicians in the Chattahoochee Valley. Thank you for the investment in our students, our community and our developing musicians. Your gift has made a tremendous impact in the lives of the young people that YOGC serves." We can definitely say that it was Rivertown Subaru's honor and pleasure to have had the orchestra perform for us, and we thank the community for their support.


Subaru Loves Learning in Columbus, GA.

Subaru Loves Learning, and so does Rivertown Subaru. Rivertown partnered with Allen Elementary School and prinipal Karen Garner. A total of 100 books were donated to Allen Elementary School for grades K-3. This school was chosen due to a large majority of the students being classified as economically disadvantaged. The event started with the community of Columbus,Ga. When customers test drove a vehicle, had their vehicle repaired, or purchased a part, customers were able to sign their name to a label that went inside each book donated to the school. Thank you to all who participated in this event. It was a great success.


Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Allen Elementary in Muscogee County. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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1661 Whittlesey Rd, Columbus, GA, 31904
Rivertown Subaru 32.5365167, -84.9729608.